Cadbury tackles Malaysia pork problem

28 May 2014 Last updated at 02:43 BST

Cadbury is one of the oldest and most famous chocolate makers in the world but it is suffering a major setback in Malaysia after traces of pig DNA were found in two varieties of its signature chocolate bar Dairy Milk.

They have been removed from shelves across the majority Muslim country.

Martin Roll, a partner in business brand strategy firm Martin Roll Company, tells the BBC what Cadbury could do to placate its angry Malaysian customers.

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